5 Easy Mistakes Article Marketers Make

Being one of the many successful article marketers is something that can come easily. There are, however, things that you need to avoid that will keep you from being among the many more who used to be article marketers and are now struggling to make money. Done correctly, article marketing can see huge positive results in a very cost effective way. Article marketing done poorly can be a huge waste of time, energy, and even money.

First mistake...making a boring title. Realize that the title of the article is going to be mixed in with quite a few others that your potential reader has to choose from. There are many of you competing for the same set of eyes. Don't let your title be something that will blend in with all the rest. Make is something that will stand out and get noticed. Make sure that you don't get too crazy and make sure that it is relevant to the topic you want to address, but, still be creative and you will stay competitive with other article marketers.

Second mistake...not having a clear purpose. What is the main reason you want the reader to read your article? Is there a goal that you have in mind? Be clear as to what you want them to do and give them plenty of reason to want to take the action you want them to take. Have a starting point and and ending point in planning your article and use everything in between to help them get from point 'A' to point 'B'. This is something that article marketers fail to do all too often.

Third mistake...Not knowing your target audience. Article marketers need to keep in mind who your target audience is write to their level. If you are writing to a group of people who are typically very knowledgeable about the subject matter, then you better make sure that you are as well. Find out what they ask when they go online to search for this information and find how to relate to them. Study your target market and write to them.

Fourth mistake...writing articles that won't get published. Look at the standards that article directories have and write your articles to fit the most strict of standards. Make sure that you have the minimum number of preferred words. Make sure that it is well written. Make sure that it doesn't have any problems with links within your article and that you link to appropriate places. Article marketers will often forget to check the article they are trying to submit and see if it is in compliance only to have it rejected.

Fifth mistake...no call to action. As article marketers you have to remember that your goal is not just to inform, but to invite the reader to go to your website or to take what ever action you want them to take. Just as it is incredibly important to ask for the sale, it is important to ask them to click on the link that you provide.

If you, as article marketers, can avoid these simple mistakes you will find yourself on the fast track to success.

Randall Stewart has been online since 2012, return to my blog anytime for marketing tips and a free subscription to our cutting edge newsletter.  LEARN MORE

Benefits Of Article Advertising Or Article Marketing

Article advertising or article marketing can be the key to not only making money but having a successful business. If you have a product or service that you are trying to promote then one of the best and most cost effective ways is by using article advertising.

Article advertising is a type of marketing effort in which you write short articles, about 400-600 words, related to the product or service you wish to promote. If they are well written they will, after getting distributed to various online article directories that will be easily found on search engines and read by people interested in what you have to offer.

In article advertising, well written article will be constructed in such a way that it has strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. This will make your article easily found by search engines and can help get you noticed earlier by future consumers.

Some of the benefits of article advertising are:
1)    It is a great way to gain respect in the niche you are trying to reach. If they see your well written and informative article they will see you as an authority. The more that you have written about a certain area, the more trusted you will be and the more likely they will be to buy what you offer.
2)    It is very cost effective. If you write the article yourself it will only cost you the amount of time and energy you put into researching and writing the subject. If you can't write well, you can easily find those who are able to write for you who are affordable and will let you put your name on it, aka, ghostwriters. These are many times very affordable, though you need to make sure that they are able to give you unique content and are native speakers in the language you are trying to market in.
3)    Links are also a great benefit to article advertising. Your well written article will have a link back to your website and will also have a resource box with a strong call to action. This will invite those reading the article to go to your site to find out more about what you have to offer. This will also help your search engine ranking.
4)    It helps you reach a much larger target audience than you otherwise would have. Those who are really interested in what you are offering will be the ones who read your article. You won't be putting your marketing efforts in front of people who may or may not care about what you have to offer. It will be read by people who are truly interested in what you are doing and are also very likely to buy what you are selling.


Article marketing or article advertising is a great way to get attention to your products or services, if it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to do the work for you and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a success.



Randall Stewart has been online sine 2012, check back anytime for marketing tips and a free subscription to our cutting edge newsletter. Learn more about making money online.